The Tradition of the “June Bride”

Have you ever wondered where the tradition of “June brides” came from? We did a little research and were fascinated to learn that in the Victorian times they preferred June weddings because flowers were finally available for wedding décor, and the scent of the flowers were the only type of  “aroma” that they had at this time – perfume had not become a part of every day life.

So now that you can get flowers year-round why is summer still so popular for weddings in general? It’s the easiest time of year for most brides and grooms to take extended leave from work. Many occupations are significantly more flexible between Memorial Day and Labor Day. If there are kids involved in the wedding, coordinating school schedules any other time of year can be difficult.

For destination weddings, summertime is off-season in most tropical and many mountainous locations, hence better rates on wedding venues because the hotels aren’t packed like they are the rest of the year. Hurricane season is technically June through November in tropical locations but as long as you study the weather your venue should have alternative options for rain or shine.

There are definitely some tricks to planning a summertime wedding, and we are going to share a few of them here with you:

  1. Avoid holiday weekends. Memorial Day, 4th of July, and Labor Day all dramatically increase airfare for your guests. The rest of the summer, flights to places like the Caribbean are very reasonable.
  2. Off-season rates at hotel and villa accommodations mean that more of your guests will be able to attend, and even stay longer to turn your wedding weekend into their own vacation.
  3. It’s easier for people with children to travel to a wedding when school is out, whether or not they’re bringing the little ones along. Finding a friend or family member to babysit is a lot easier when they don’t have to deal with the carpool.
  4. It doesn’t matter how hot it gets during the daytime when you choose your location as long as you choose and suggest air conditioned accommodations to all of your guests. If you’re going to be on the beach and out doing fun things in the sunshine during the day its important to give them options to get out of the sun too.
  5. Don’t ask your guests to wear formal attire. Try not to make them wear jackets and ties if you’re someplace where “island cocktail attire” is sufficiently dressy. You can dress your wedding party however you like, but you don’t have to do that to all of your guests.

June brides are legendary in the wedding business, but we admit that all summer months are popular now. And don’t forget the added bonus – the bride is a lot more likely to be at least a little bit tan by the time a June wedding rolls around and will look even more fabulous in her Merrime wedding gown!